By Al Tompkins
Al Tompkins teaches scholars approximately broadcast journalism utilizing a disarmingly basic truth—if you objective for the center with the reproduction you write and the sound and video you trap, you are going to compel your audience to maintain looking at. With humor, honesty, and directness, award-winning journalist and writer Al Tompkins bottles his years of expertise and perception in a brand new Third Edition that provides scholars the basics they should grasp journalism in today’s always evolving media setting, with sensible information they could instantly positioned to exploit of their careers. Aim for the guts is as shut as you will get to spending every week in a single of Tompkins’s education classes that he has added in newsrooms worldwide, from which students:
• Learn the right way to construct compelling characters who hook up with the audience
• Write inviting leads
• Get memorable soundbites
• See the right way to gentle, crop, body, and edit compelling videos
• Learn tips on how to leverage social media to have interaction audiences
• Gain serious considering talents that circulation your tale from telling the “what” to telling the “why”
Read Online or Download Aim for the Heart: Write, Shoot, Report and Produce for TV and Multimedia PDF
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