Download Advances in National Brand and Private Label Marketing: by Francisco J. Martínez-López,Juan Carlos Gázquez-Abad,Els PDF

By Francisco J. Martínez-López,Juan Carlos Gázquez-Abad,Els Gijsbrecht

This ebook offers the most recent study on nationwide model and personal label advertising, within the type of unique, rigorous and appropriate contributions from the 2016 nationwide manufacturers and personal Label advertising convention in Barcelona. It covers retailing-related themes, akin to model naming and packaging judgements, rate elasticity, positioning, branding, buyer habit, monetary trouble, innovations in development, and mature inner most labels.

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